YSL Beauty “Make Me Blush” UK Launch at Boots
Client: Backlash
Work: Production, Installation
Key Features: Upholstered chevron-padded double-sided photo opp wall, Padded factice trio, Consultation table with built-in CTU mirror top for product testers, Window graphics, Gold metal logos.
Location: Boots Trafford, Battersea Powerstation and Bluewater
Date: February 2025
For the UK launch of Yves Saint Laurent’s ‘Make Me Blush’ collection, we collaborated with creative agency Backlash to produce and install bespoke brand spaces at Boots Trafford Centre, Battersea Power Station, and Bluewater.
Taking inspiration from YSL Beauty’s ‘collectable and couture’ blush compacts - each wrapped in soft-touch leather to match its shade - we brought the product design to life at scale. Oversized blush palettes were positioned in front of a chevron-padded photo wall, upholstered in custom-printed faux leather to perfectly match the pink and purple tones of the collection.
The pastel display was completed with gold metal logos, window graphics, and consultation tables with integrated tester tops. The mix of tactile materials, precise colour matching, and scaled-up product references created a luxurious, immersive brand experience that reflected the sophistication of the YSL brand.