SIMIHAZE BEAUTY Brand Launch at Space NK
Client: SIMIHAZE BEAUTY
Work: Window display featuring 5 MDF factice products, Built-in product display units, Mirrored table CTU
Key Features: Window display featuring 5 MDF factice products, Brand space takeover
Location: Space NK, Battersea Power Station
Date: February 2026
Because Creative designed and produced the window display for the launch of SIMIHAZE BEAUTY at Space NK Battersea Power Station.
The installation centred around five oversized MDF factice products, finished with a custom milky matte topcoat to accurately replicate the brand’s packaging. The aim was to create a clean, high-impact visual using oversized products.
White acrylic elements were used to frame the display, keeping the overall look minimal and allowing the factices to take focus. The table and angled shelving units were custom-built to merchandise the products, combining with the window display to create a strong launch moment.
Founded by Simi Khadra and Haze Khadra - Palestinian twins known for their influence across fashion, music, and beauty - SIMIHAZE is defined by a confident, high-gloss identity. The installation reflects this ethos, bringing their signature aesthetic into a strong retail display.