NYX ‘Dare to Duck?!’ Pop Up at Boots
Client: Backlash for Nyx Professional Makeup
Work: Production, Installation
Key Features: Large wavy mirror made from mirror acrylic and honeycomb card, CTU mirrors made from MDF and mirror acrylic, Printed ducks were applied to dispa (an eco material) and mounted throughout the installation
Location: Boots Meadowhall, Sheffield and Boots Westfield, London
Date: March 2024
To celebrate the launch of their Duck Plump Lip Gloss, we were tasked by creative agency Backlash to build and install a fun pop-up space in Boots for Nyx Professional Makeup. The brightly coloured, eco-friendly pop-up experience was installed in two Boots locations - Meadowhall, Sheffield and Westfield, London. Dubbed ‘Dare to Duck?!’, this Boots brand space takeover featured a playful, duck-themed design that invited beauty lovers to discover the new lip gloss and test out it’s plumping abilities.
The pop-up was created with sustainability in mind. Most of the installation was made using honeycomb card material and dispa (a 100% recyclable paperboard), aligning with NYX’s commitment to eco-friendly practices. After being derigged, the installation was then repurposed for NYX’s Buttermilk product launch.