NYX ‘Buttermelt’ Launch
Activation at Boots
Client: Backlash, for NYX Professional Makeup
Work: Production, Installation
Key Features: Tiered cake display and photo op, Mirror CTUs which were resprayed from previous NYX Duck Plump launch activation we produced, Vinyl print, ‘Meal Deal’ CTU podium, Cake frosting details done with plaster of paris and glitter
Location: Boots Westfield, Trafford, Meadowhall and Arndale
Date: September 2024
For the UK launch of NYX’s Buttermelt Blush and Butter Gloss Bling, creative agency Backlash asked us to produce and install instore displays for four Boots stores in London, Sheffield, and Manchester. The setup included three-tiered “cake” photo ops, complete with pink glitter frosting for a fun, playful feel. We used bold shades of orange, yellow, and pink to reflect the colour scheme of the products’ packaging.
Alongside the cakes, we repurposed Mirror CTUs from the previous NYX ‘Duck Plump’ launch we produced, giving them a fresh look. We also made a “Meal Deal” podium to showcase the products. The final outcome looked good enough to eat!