Neom Regent Street New Store Opening
Client: NEOM Wellbeing
Work: Design, Production and Installation
Key Features: Window display made from illuminated acrylic plinths
Location: NEOM Wellbeing, Regent Street, London
Date: October 2025
October 2025 saw the opening of a new NEOM Wellbeing store on London’s Regent Street. NEOM enlisted the help of us at Because Creative to design and produce a high-impact brand launch window.
Our design was inspired by NEOM’s premium, modern and chic aesthetic and reflected the magic of NEOM’s four wellbeing pillars; Better Sleep, Less Stress, More Energy and Mood Boost. We put our own spin on a standard plinth display, maximising the impact of the store's Regent Street location by incorporating illumination with colour lights inside full acrylic plinths aligned to each wellbeing pillar, ensuring the space captivates shoppers both day and night.