NEOM Wellbeing ‘Dance to Your Wellbeing Tune’ Christmas Schemes 2025
Client: NEOM Wellbeing
Work: Design, Production and Installation
Key Features: Custom ombre spray-painted disco balls, Sequin backdrop panels, Tiered metallic vinyl-wrapped MDF plinths, Window decals, In-store product glorifier updates
Location: Leeds, Regent Street, Edinburgh, Liverpool Street, Westfield White City, Kildare, Bicester, Guildford (Full store roll-out across the UK and Ireland)
Date: October - November 2025
In 2025, NEOM Wellbeing celebrated 20 years of wellbeing and we brought the celebration to life through their Christmas window displays across the UK and Ireland.
Because Creative worked with the NEOM team to design, produce and install fun yet sophisticated disco-inspired displays in line with their seasonal tagline: “Dance to Your Wellbeing Tune”.
We placed this concept at the heart of the design using eye-catching illuminated neon signage surrounded by custom-made disco balls that spin and glisten under spotlights. We spray-painted the disco balls in beautifully vibrant gradient colours to reflect NEOM’s seasonal packaging. Tiered metallic printed vinyl-wrapped plinths and dazzling sequin backdrop panels completed the displays and showcased their hero seasonal products.
Alongside the windows, we also delivered a seasonal update for NEOM’s in-store glorifier units. Originally designed for their 2024 Christmas campaign, the glorifier was refreshed with a new base and colour palette so it could continue to be reused throughout the year. For the seasonal VM displays, we created a temporary Christmas wrap made from eco card, sent flat-packed for easy assembly by store teams and fully recyclable in the New Year.
The update featured front and back panels printed with the Christmas strapline, layered 2D disco ball graphics, and a boxed base to tie into the wider campaign look. To elevate product presentation, we supplied 13 sprayed risers and a custom cocktail-glass prop - sent to 21 locations across the UK and Ireland, including department store. This helped to carry the theme across all touchpoints.