Clarins ‘Sweet Spot’ Roadshow Pop-Ups
Client: Backlash
Work: Production, Installation
Key Features: Displays custom-made to each Clarins product, Stainless steel counter with conveyor belt CTU, Trio of cake mirror make-up counters, Oversized cake prop CTU, 2 Bakery counters with cake display case and tray CTU’s, 2 Illuminated fridge props with tray CTU’s, 3 window counters, 3 lipstick slice stools.
Location: Soho, London and Northern Quarter, Manchester
Date: 11th - 19th September 2025
In September 2025, we partnered with experiential agency Backlash to produce Clarins’ Sweet Spot Roadshow - a bakery-inspired pop-up activation celebrating 10 years of the brand’s best-selling Lip Comfort Oil.
We produced a range of bespoke elements for the events in London and Manchester, including unique display stands, makeup counters, functional lipstick stools, custom-built display fridges, and an oversized cake prop - all designed to showcase Clarins’ lip products in a playful pâtisserie-style setting.
The red, pink, and beige colour scheme drew inspiration from the key lip product flavours - Cherry, Raspberry, and Apricot - while finishing touches such as hanging cherry hooks, a sprayed wavy mirror with vinyl decal, graphic frames, neon lighting, a bakery menu, and a tray wall photo feature with slogan decals brought the concept to life. Together, these elements created a true “wow” factor for visitors.
The immersive event invited customers to test and shop Clarins’ lip range while enjoying games, treats, and prizes. The pop-up caught the attention of influencers and beauty fans, generating a buzz across TikTok and Instagram throughout the three-day run in both cities.