Armani ‘Beauty Luminous Silk Foundation’ at Boots Beauty Live
Client: Backlash
Work: Production, Installation
Key Features: Triangular fluted wall and TV column clad with colour gradient, High-gloss paint finish counter with storage, CTU for Factice’s
Location: Boots, Covent Garden and Meadowhall
Date: May 2025
In May 2025, the ‘Armani Beauty Luminous Silk Foundation’ activation took place at Boots Beauty Live immersive retail sites in Covent Garden and Meadowhall, giving shoppers the chance to be professionally shade-match across 40 foundation shades and capture their “Perfect Glowy Skin” moment in a photobooth.
We were asked by creative agency Backlash to produce and install a number of elements for the installation. These included large-format window graphics, a triangular fluted gradient wall and column cladding with a stand-off gloss Armani logo and CTU’s.