& Other Stories x Roksanda Instore Pop-Up
Client: Backlash
Work: Production, Installation
Key Features: 2 x permanent free-standing backboards for windows, 3-stepped product display plinths, 6 x powder coated rails, Powder-coated flower bucket displays, Coffee Bar
Location: & Other Stories flagship store, Regent Street
Date: May 2025
To celebrate the launch of a collaboration between & Other Stories and renowned fashion designer Roksanda Ilinčić, we produced and installed a 4-day pop-up at their Regent Street flagship store.
Working with experiential agency Backlash, we delivered a simple yet striking installation that reflected Roksanda’s sculptural design language and bold use of colour. The space featured red and blue colour blocks, creating high impact with minimal elements. For the installation, we made two permanent free-standing backboards for window displays and three-stepped plinths designed to be reconfigured and reused across future campaigns. Our custom-built bar served coffees and macarons to guests, alongside a flower bucket stand displaying calla lilies. Six existing rails were sent to us to powder-coat. These resprayed blue rails then remained as permanent in-store fixtures after the activation and the coffee bar was relocated to another & Other Stories store, extending the lifespan of the build.
This calm, contemporary retail moment was designed with longevity in mind - using modular builds, repurposed elements, and a minimalist approach to spotlight the collaboration.