Pop Up Product Displays
Creating Impactful Pop Up Product Displays: A Behind-the-Scenes Look at Caudalie Brand Space Takeover at Space NK
At Because Creative, we’re passionate about creating visually stunning and immersive pop up product displays that not only attract attention but also engage customers in a meaningful way. One of our most exciting recent projects was the Caudalie Takeover at Space NK’s Hans Crescent store in London, produced and installed for creative agency Backlash. This week-long pop up event in May 2024 celebrated the beauty brand's Vinoperfect Collection and brought to life a unique, TikTok-inspired experience designed by influencer Amelia Olivia.
A Unique Customer Experience
The goal of this pop up was to immerse customers in Amelia Olivia’s ‘Beautea’ room, where visitors could explore her favourite Caudalie products while enjoying a seamless, branded environment. To bring this vision to life, we worked closely with the client to produce and install several key features that transformed the space into an unforgettable experience for Space NK’s customers.
What We Did: Our Production and Installation of Pop Up Product Displays
Our team at Because Creative took charge of both the production and installation of the pop up product displays, ensuring every detail was executed to perfection. Some of the standout features of this pop up include:
Product Display CTUs – We created custom countertop product display units (CTUs) that showcased the Caudalie Vinoperfect Collection in an elegant and functional manner. These units were designed to draw attention to the products while ensuring a clean, organised display.
Large-Format Printed Graphics – To enhance the pop up’s aesthetic and reinforce the branding, we produced large-format printed graphics featuring the Caudalie brand, as well as Amelia Olivia’s curated selections. These graphics were carefully installed to create a visually striking backdrop that complemented the products.
Illuminated Bottle-Shaped Infinity Mirror – One of the most exciting features we produced was an illuminated infinity mirror in the shape of a Caudalie bottle. This stunning piece acted as a focal point within the space, drawing customers in and providing an eye-catching, Instagram-worthy moment that tied into the brand’s luxe image.
Cladded Space with Printed Vinyl – To further immerse customers into the world of Caudalie, we cladded the entire space with printed vinyl. This design technique allowed us to maintain a cohesive look throughout the pop up, ensuring that every surface worked harmoniously to elevate the overall brand experience.
Cut-Out Shelf Covers – To enhance the product displays, we incorporated cut-out shelf covers that added depth and dimension to the shelves, while keeping the focus on the featured products.
Our Approach: In-House Production, From Concept to Completion
At Because Creative, we’re able to manage every aspect of the project. This hands-on approach ensures that we maintain full control over the quality of the work and the overall experience. Working from our workshop and design studio in Whitstable, Kent, we can produce custom elements that are unique to each project while keeping costs in line with client expectations.
With over 15 years of experience in the industry, we understand the importance of creating engaging, high-quality experiences that resonate with customers. From window displays and pop up product displays to experiential event builds, we have the expertise to bring any vision to life.
Looking Ahead: More Impactful Experiences
We’re always excited to be part of projects that push the boundaries of creativity and innovation, and the Caudalie Takeover at Space NK for Backlash was a perfect example of this. If you’re looking to create your own immersive pop up experience or need assistance with a display or event build, Because Creative is here to help. Get in touch with us today to discuss how we can bring your ideas to life with the perfect blend of creativity, production, and installation.
Because Creative – Making every product display unforgettable.
Email: info@becausecreative.co.uk
